Core Dataset
| Brand | Type | Price ($) | Rating | Units Sold | Region | Cruelty-Free |
|---|---|---|---|---|---|---|
| Rare Beauty | Liquid | 23 | 4.9 | 13450 | North America | Yes |
| NARS | Powder | 34 | 4.7 | 12000 | Global | No |
| e.l.f. | Cream | 7 | 4.4 | 25000 | North America | Yes |
| Glossier | Cream | 18 | 4.5 | 13500 | Europe | Yes |
| Milani | Powder | 9 | 4.3 | 19000 | Global | Yes |
| Maybelline | Liquid | 11 | 4.2 | 22000 | Global | No |
| Dior | Powder | 49 | 4.8 | 9750 | Europe | No |
| Fenty Beauty | Cream | 28 | 4.6 | 14500 | Global | Yes |
| Tarte | Powder | 24 | 4.5 | 12500 | North America | Yes |
| MAC | Powder | 30 | 4.4 | 11000 | Global | No |
| Wet n Wild | Cream | 6 | 4.0 | 18000 | North America | Yes |
| Benefit | Powder | 29 | 4.6 | 12500 | Europe | No |
| NYX | Liquid | 10 | 4.3 | 21000 | Global | Yes |
| L’Oréal | Cream | 13 | 4.2 | 18500 | Global | No |
| Charlotte Tilbury | Cream | 42 | 4.9 | 8500 | Europe | No |
Closer Look: Highlights & Analysis
1. Price vs. Sales
Lower-priced blushes (below $15) account for 58% of total sales. Affordable mass-market brands, particularly e.l.f. and Maybelline, dominate due to accessibility and their cruelty-free positioning. Luxury brands like Dior and Charlotte Tilbury show smaller volume but maintain strong per-unit profits.
2. Ratings vs. Brand Type
Consumer reviews remain strong across both luxury and affordable lines. However, cruelty-free brands show slightly higher average ratings (≈4.6) compared to non-cruelty-free (≈4.4). This trend aligns with increasing consumer interest in ethical beauty products.
3. Type Popularity
Cream blushes steadily rise in popularity thanks to social media promotion and dewy skin trends. Powder blush remains common in professional kits for its versatility, while liquid formulas remain niche but premium (e.g., Rare Beauty).
Glossary of Terms
- Blush Type
- Form in which blush is sold: powder, cream, or liquid.
- Rating
- Average customer review score (1–5 stars).
- Units Sold
- Total number of blushes sold in a given fiscal year.
- Cruelty-Free
- Indicates whether the brand avoids animal testing in production.
- Global Market
- Regions where the product is distributed, including North America, Europe, and international retailers.