A data-driven look at how brand, price point, formula type, and ethical positioning shape consumer decisions in the global blush market.
Explore the Data See AnalysisCore Findings
Blushes priced under $15 account for 58% of total units sold. Affordable brands like e.l.f. and Maybelline dominate by sheer accessibility, not quality perception.
Cruelty-free brands average a 4.6 rating versus 4.4 for non-cruelty-free — a small but consistent gap that reflects a growing consumer preference for ethical beauty.
Driven by dewy-skin trends on social media, cream blushes now rival powder in popularity — despite historically being a niche format reserved for professional use.
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Top 6 brands by units sold — view the full dataset →
| Brand | Type | Price ($) | Rating | Units Sold | Region | Cruelty-Free |
|---|---|---|---|---|---|---|
| e.l.f. | Cream | $7 | 4.4 | 25,000 | North America | Yes |
| Maybelline | Liquid | $11 | 4.2 | 22,000 | Global | No |
| NYX | Liquid | $10 | 4.3 | 21,000 | Global | Yes |
| Milani | Powder | $9 | 4.3 | 19,000 | Global | Yes |
| Wet n Wild | Cream | $6 | 4.0 | 18,000 | North America | Yes |
| L'Oréal | Cream | $13 | 4.2 | 18,500 | Global | No |